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What's gone wrong at Nike? How the world's sportswear giant lost its mojo

BBC NewsEnglish

About this story

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

Summary from BBC News
Section
Business
By
Michael Race
Published
Oct 1, 2026, 11:32 PM UTC
Updated
Oct 1, 2026, 11:32 PM UTC

Topics in this story

#gone#wrong#nike#world#sportswear

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