Story preview
Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice
About this story
Beauty mogul Sarah Creal decided there was too much emphasis on the teen market – so she designed a range of products for older women. Now others are following suit
- Section
- Fashion
- By
- Sali Hughes
- Published
- Sep 30, 2026, 9:00 AM UTC
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Read on publisher →theguardian.com
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