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Passport-sized foldable market splits into three-way battle between Samsung, Apple, Xiaomi
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- Published
- Sep 26, 2026, 10:01 PM UTC
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South Korean multinational conglomerate
Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate under the Samsung brand, and is the largest chaebol. As of 2024, Samsung has the world's fifth-highest brand value.
More on Wikipedia ↗Chinese multinational electronics company
Xiaomi is a Chinese multinational corporation and technology company headquartered in Beijing, China. It is best known for its consumer electronics, software, and electric vehicles. It is the third-largest smartphone seller in the world as of 2025, behind Apple and Samsung, most of which run on the Xiaomi HyperOS operating system. It has 754.1 million global monthly active users, as of December 2025. The company is ranked 232nd and is the youngest company on the Fortune Global 500. It has been called the "Apple of China".
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An early lead for the Korean phone maker will be challenged by boosted specs and details in a bid to woo customers.