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Suppliers say Apple’s October component orders for its newest Pro iPhones are down at least 15%, as an AI-driven memory chip shortage pushes smartphone prices to record highs.
Apple Inc. NASDAQ:AAPL shares fell Friday after a Nikkei Asia report said the company cut component orders for its iPhone 18 Pro and iPhone 18 Pro Max by at least 15%.The report cited “weaker than expected demand.” Bespoke Investment Group says the market has heard this kind of story before.A Famil…
Apple has reportedly trimmed iPhone 18 Pro and Pro Max component orders by 15-20% for October as softer demand meets surging memory-chip costs, raising questions about premium smartphone pricing under new CEO John Ternus.