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American music video awards (1984–present)
The MTV Video Music Awards, commonly abbreviated as VMAs, is an award show presented by MTV to honor the best in the music video medium. The ceremony has often been called the Super Bowl for youth, an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.
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Madonna and Swift take home four of six prizes given out during ceremony telecast, alongside K-pop star Lisa and British newcomer Sienna Spiro
MTV VMAs producer Van Toffler interview on surprise performers Adam Lambert & Bruno Mars, Madonna's big wins and Pat Smear's onstage cigarette break.