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Xbox CEO Asha Sharma has just created XP, a division wholly dedicated to bringing Xbox IPs to other media such as cinema and television.
Microsoft NASDAQ:MSFT is expanding Xbox beyond traditional gaming with a new division called XP that will develop its biggest franchises across movies, television, merchandise, partnerships and live entertainment. The move signals a broader push to monetize intellectual property such as Minecraft…
Xbox announces XP, a new division led by Kayleen Walters to turn Halo, Call of Duty and more into movies, TV shows, merchandise and theme parks.