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12 other outlets reported this story in the last 3 days.
Asos confirmed an "unauthorised customer notification" was sent out via its app on Tuesday, after users raised alarm.
The hackers alerted the fashion giant's customers through a push notification that said they had "fully compromised" the company's cloud storage.
ASOS is investigating a cyber incident after customers received an unauthorized app notification claiming hackers had accessed its Snowflake data environment.