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Up to 50% of Meta's daily house ad impressions went to Muse in mid-September as Facebook and WhatsApp ceded share. Can installs hold once Meta's ad push eases?
Only 23 apps have historically been able to report that level of uptake, according to Yahoo Finance and data from Sensor Tower.
Meta's Muse AI agent app hit 5 million US downloads in 22 days, beating ChatGPT's 56 days, Grok's 103 days and Claude's 492 days.