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Context from Wikipedia on the organisations, people and places in this story.
Businessman and entrepreneur (born 1971)
Elon Reeve Musk is a businessman, industrialist, and former public official who is the chief executive officer (CEO) and largest shareholder of Tesla and SpaceX. Musk has been the wealthiest person in the world since 2025, and briefly became the only trillionaire in June 2026; as of September 2026, Forbes estimates his net worth to be US$964 billion.
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SpaceX satellite Internet constellation
Starlink Services, LLC is a telecommunications subsidiary of the American spaceflight company SpaceX, providing broadband Internet service in approximately 160 countries and territories. It also aims to provide global mobile broadband. SpaceX began launching Starlink satellites in 2019. As of June 2026, the network consisted of approximately 10,413 satellites in low Earth orbit (LEO) that communicate with user terminals and gateway ground stations connecting the constellation to terrestrial internet infrastructure. Starlink also provides in-flight internet access for numerous airlines.
More on Wikipedia ↗Starlink is turning the sky into a broadband market. Airlines are discovering that connectivity is becoming a hygiene factor, and SpaceX has already built a formidable lead.
Elon Musk publicly predicted Delta's CEO will lose his job over a Wi-Fi decision, and now United and American are spending real money to make that happen by poaching the elite flyers who fuel Delta's most profitable revenue streams.
A reported dig at Musk from Delta's CEO reignited a monthslong fight over in-flight Wi-Fi, and United and American are using it to court Delta customers