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Object-based surround sound technology
Dolby Atmos is a surround sound and spatial sound technology developed by Dolby Laboratories. It expands on existing surround sound systems by adding height channels as well as free-moving sound objects, interpreted as three-dimensional objects with neither horizontal nor vertical limitations. Following the release of Atmos for the cinema market, a variety of consumer technologies have been released under the Atmos brand. The initial cinema Atmos systems used in-ceiling speakers, then upward-firing speakers were introduced as an alternative for consumer products.
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Formula 1 has always understood that noise is part of the show. Engines scream, radios crackle, tires complain, crowds erupt and pit crews somehow make changing four wheels sound like controlled percussion. Starting with the 2026 U.S. Grand Prix, Apple TV wants viewers to hear considerably more of it. Apple and Dolby…
Apple (AAPL) just gave investors a fresh talking point, with Dolby Atmos set to join Dolby Vision on Formula 1 coverage through Apple TV starting with the 2026 U.S. Grand Prix. Against that backdrop, Apple’s share price has eased 1.11% over the past day, even as a 24.22% year-to-date share price return and a 37.76%…