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Umbrella term for skin-care products that derive from South Korea
K-beauty (Korean: 케이뷰티) is an umbrella term for skincare products that are derived from South Korea. K-beauty gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
More on Wikipedia ↗These cheap haircare products work just as well as salon favourites.