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Fashion doll franchise
Barbie is a fashion doll franchise created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and accessories, Barbie has been an important part of the toy fashion doll market since its launch. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line.
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