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Sydney Sweeney's new Novig ad shows the "Euphoria" star ditching her top and covering herself with footballs amid fierce women in sports backlash.
Sweeney’s second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company’s valuation
Powerade appears to have responded to backlash over Sydney Sweeney's provocative Novig advert with a campaign celebrating female athletes and their sporting achievements.