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Xbox has announced the formation of XP, a new Xbox division focused on expanding its franchises beyond games and reaching new audiences through film and television, consumer products, strategic par…
In a bid to transform its gaming IP into global, generational entertainment powerhouses, Xbox recently announced the creation of XP, an entirely new division dedicated to expanding its game franchises beyond video game screens. The move forms part of Xbox’s broader ambition to become the leading entertainment company…
Xbox has announced XP, a new division focused on expanding its gaming franchises through film, products, live experiences and partnerships.