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Asian multi-sport event
The Asian Games, also known as Asiad, is a continental multi-sport event held every four years for athletes of Asia. The Games were regulated by Asian Games Federation from the first Games in New Delhi, India in 1951, until the 1978 Games. Since the 1982 Games, they have been organized by the Olympic Council of Asia, after the breakup of the Asian Games Federation. The Games are recognized by the International Olympic Committee and are the second largest multi-sport event after the Olympic Games.
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Indian video streaming service
Sony LIV is an Indian subscription video on-demand over-the-top streaming television service owned by Sony Pictures Networks. Sony LIV was introduced in 2013 as the first OTT service in India. As a streaming service, it provides live sports, original titles, other content titles from its own networks and content titles in India licensed from third-parties such as JioHotstar, Netflix among others. The Sony LIV content library includes films, TV shows and series, and sports.
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Asian Games 2026 sets new multi-sport revenue record for Sony LIV as India’s men chase cricket gold
India’s men chasing cricket gold add another advertising boost to Sony LIV Games
India and China have faced each other 28 times, with China holding a slight advantage with 12 wins to India's 11. Five matches have ended in draws.