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Context from Wikipedia on the organisations, people and places in this story.
Brand of energy drinks
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. It had a global market share of 13% in the energy drink market in 2023 and was the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025.
More on Wikipedia ↗Christian Horner says Red Bull considered Fernando Alonso and Charles Leclerc as Sergio Perez replacements, but neither move gained backing.
The former boss of the Austrian team reveals in his book that he tried to sign the Asturian and the Monegasque to replace Pérez but Helmut Marko frustrated both moves.
Christian Horner wanted to sign Fernando Alonso and Charles Leclerc at Red Bull.