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American mixed martial arts promotion company
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in the Las Vegas, Nevada, area. It is owned and operated by TKO Group Holdings, itself a majority owned subsidiary of the WME Group. The largest MMA promotion in the world, the UFC has over 578 fighters contracted that fight across 11 weight divisions. The organization produces events worldwide and abides by the Unified Rules of Mixed Martial Arts. As of 2026, it had held over 750 events. Dana White has been its president since 2001 and CEO since 2023.
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Diego Lopes recently shared his take on why the UFC may have chosen to book him on multiple major fight cards.