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LinkedIn is adding a new pre-roll video ad format and expanding search tools in its Creator Marketplace, aiming to help B2B brands reach Gen Z and millennial buyers through video and creator content, according to the company’s announcement. The first update, In-Stream Ads, lets advertisers run pre-roll video ads…
LinkedIn is testing In-Stream Ads and adding paid Advice Sessions, turning creator expertise into a more direct monetization product.
Features include expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.