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Ingka Group has launched an Ikea Douyin official flagship store in China. The new digital touchpoint will offer more than 6,500 Ikea products across 179 categories, with delivery available in 301 cities across China. The move brings the retailer in to the short-form video and content commerce platfo
Ingka Group, the largest IKEA retailer, is expanding the ways it meets customers in China with the launch of the IKEA Douyin Official Flagship Store on 11 October 2026. The new digital touchpoint will offer more than 6,500 IKEA products across 179 categories, with delivery available in 301 cities across China.
The ByteDance-owned short-video channel gives the Swedish furniture giant direct access to content-driven shoppers across 179 home categories.