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E-commerce platforms in India recorded gross merchandise value (GMV) of around Rs 24,000 crore during the first two days of festive sales, as shoppers stepped up purchases across smartphones, consumer electronics and fashion, according to Redseer Strategy Consultants.Around 8-9 crore orders were placed across…
Redseer estimates that shoppers from Tier 2 cities and rural areas accounted for nearly two-thirds of festive sale customers, while first-time shoppers doubled year-on-year.