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In a bid to transform its gaming IP into global, generational entertainment powerhouses, Xbox recently announced the creation of XP, an entirely new division dedicated to expanding its game franchises beyond video game screens. The move forms part of Xbox’s broader ambition to become the leading entertainment company…
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this…
Microsoft's Xbox is expanding beyond gaming with the launch of its new XP entertainment division, focusing on film, TV, merchandise, and live experiences.