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Apple Pay has arrived in India nearly a decade after the company first spoke about bringing the service to the country. But with UPI dominating digital payments and initial rollout limited to select cards, can Apple drive more card-based transactions?
As digital payments continue to evolve in India, the way shoppers authenticate transactions is evolving too. In September 2025, the RBI introduced a new framework that lets payment players move beyond SMS OTPs to other secure ways of authenticating payments. Banking & Finance