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‘Risks Are Rising’ for Nike and It’s Time to Sell the Stock, Says Bank of America
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- Published
- Sep 25, 2026, 8:24 PM UTC
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Nike is facing challenges that are very risky as it attempts to turn around its struggling business, making its stock a sell, according to Bank of America.
Nike’s turnaround is looking like it might take a lot longer than expected, according to Bank of America.
Hit by the side effects of its DTC strategy, sluggish innovation, and competition from emerging brands, Nike's stock price has pulled back 80% from its 2021 high to around $35, hitting a near 12-year low. Although short-term performance and technicals remain under pressure, its brand moat remains intact and its…