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Context from Wikipedia on the organisations, people and places in this story.
South Korean multinational conglomerate
Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate under the Samsung brand, and is the largest chaebol. As of 2024, Samsung has the world's fifth-highest brand value.
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Chinese multinational electronics company
Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong, China. Television sets are one of its principal products. In the first quarter of 2026, Hisense accounted for 13% of global television shipments, behind Samsung and TCL, according to Counterpoint Research. Hisense also operates as an original equipment manufacturer (OEM), producing some goods that are sold under brands other than Hisense.
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