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American multinational consumer electronics retailer
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
More on Wikipedia ↗Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?