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Brand of energy drinks
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. It had a global market share of 13% in the energy drink market in 2023 and was the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025.
More on Wikipedia ↗Red Bull has made a long-term statement of faith in Laurent Mekies, handing its team principal a contract extension until 2031.
Red Bull Racing has extended Laurent Mekies' contract until 2031 after back-to-back Formula 1 Grand Prix victories in Malaysia and Singapore.
By securing Laurent Mekies through the end of 2031, Red Bull has made an important move. The Frenchman has brought back something that was increasingly lost under Christian Horner: calm within the team.