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American artificial intelligence company
OpenAI is an American artificial intelligence (AI) public benefit corporation (PBC) headquartered in San Francisco, California. It develops "frontier" generative AI models, particularly its generative pre-trained transformer (GPT) series of large language models. Its release of ChatGPT in November 2022 has been credited with catalyzing the AI boom, leading to widespread use of generative AI; as of September 2026, ChatGPT is the fifth-most-visited website globally. OpenAI also releases the GPT Image models and Codex, an AI coding agent.
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The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it works with brands to understand suitability.
In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.
ChatGPT Ads will test visual ads during image generation in the U.S. as OpenAI expands measurement partners. See what PPC teams can evaluate and track next.