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NIKE reported fiscal Q1 2027 sales of US$11,213 million and net income of US$712 million, alongside guidance for a high single digit revenue decline for the full 2027 year. Pressure in Greater China, weakness in Sportswear and Jordan, and reduced regional disclosure, together with restructuring and cost cutting, are…
Shares of Nike Inc. (NKE) fell nearly 3% on Wednesday afternoon after analysts raised concerns over the company’s decision to end online distribution through several China partners.
Weak guidance, a 26% China slump, and Jordan struggles cloud the iconic brand’s turnaround plan.