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Apple vs Samsung rivalry is seen as old as the smartphone itself, and it plays out every year in ads, fan bases, features and hardware. This year both the companies launched their flagship smartphone offerings with a bunch of new features – pitting Apple's iPhone 18 Pro Max against Samsung's Galaxy S26 Ultra.
Now that Apple's iPhone 18 Pro, Pro Max and Duo are announced, rumors are turning towards the base iPhone 18, 18E and a possible Air sequel.
Max versus Ultra, let the fight begin! A fight as old as the term smartphone itself – Apple vs. Samsung has always been a spectacle whether it’s...