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Context from Wikipedia on the organisations, people and places in this story.
South Korean multinational conglomerate
Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses, most of which operate under the Samsung brand, and is the largest chaebol. As of 2024, Samsung has the world's fifth-highest brand value.
More on Wikipedia ↗Samsung has entered the booming open-clip TWS market with Galaxy Buds On, while the category nearly doubled in Q2 2026.
Galaxy Buds On clip-on earbuds cost KRW 299,000 (about KES 28,700) in South Korea from 27th October.
Competition in the smartphone market is expanding beyond handsets to accessories and services. As Samsung Electronics steps up efforts to expand its Galaxy lineup with tablets, wireless earbuds and ev..